By James Schaan and Natascha Bruckner As a key step in our efforts to transform the Mindfulness Bell, we conducted the first-ever MB reader survey. Our purpose was to discover who our readers are, how they feel about important aspects of the MB, and what they’d like to see in the magazine. The survey was conducted online and targeted to three groups: current subscribers, past subscribers, and potential subscribers.
The survey helped us understand who our readers are and their desires for both the content and style of the Mindfulness Bell. For many questions, the results showed us what we expected to see. There were also a number of surprising responses. Here are a few examples of each:
It appears there are more girl Buddhists than boy Buddhists. At least, more girl Buddhists responded to our survey. Feel free to draw the conclusions you prefer.
The number of articles, breadth of content, and frequency of the Mindfulness Bell are about what our readers expect.
The majority of survey respondents would like to see more articles written by or about Thay and the monks and nuns.
The great majority of respondents feel that subscriptions are donations to the Mindfulness Bell that help spread the Dharma and Thay’s presentation of the teachings of the Buddha, and that the subscription price is about right.
Responses across all three survey categories showed us that the majority of our current, past, and future readers practice individually rather than as Sangha members. Knowing this, we will continue to offer tools and insights for individual practice, as well as encouragements and guidance for Sangha building.
There is a migration of past subscribers and a majority of online respondents who only read the Mindfulness Bell online. However, all three survey groups responded that they want the print version of the magazine to continue. In order to support the flow of resources to continue MB in print form, we will add a secure donations page to our website, www.mindfulnessbell.org.
The vast majority of readers feel a very strong connection with Thay and the monastics. We were not surprised that these feelings of affinity existed, but we were surprised by the strength of those feelings. As we continue along our path with our readers, we will address methods for helping people feel more deeply connected with the core practitioners of the Order of Interbeing.
The results showed us that we are on the right path. We also have opportunities to transform, and to help our readers have the best experience possible with our magazine. And when we say “our,” we mean “our” as in yours, too. Your subscriptions, donations, writing, artwork, volunteer support, and deep listening/reading bring this publication to life. The Mindfulness Bell is a meeting ground for the maha-Sangha. Together, we can all ensure it is a place of collective awakening.
If you’d like to learn more about the survey, please email firstname.lastname@example.org. To answer the survey questions in writing, send a self-addressed stamped envelope to the Mindfulness Bell, c/o David Percival, 745 Cagua S.E., Albuquerque NM 87108. Contact us if you are interested in volunteering for the Mindfulness Bell by helping with the website, fundraising, copy editing, or staffing a booth at a retreat.
The Mindfulness Bell survey was conducted by James Schaan, Most Gentle Goodness of the Heart, a marketing and business development professional, and Elizabeth Hospodarsky, Compassionate Connection of the Heart, an organizational leadership and development training professional. They live in Tucson, Arizona and are members of Singing Bird Sangha.